For starters, I find it so interesting that this film even worked from the start. The idea being that Morgan Spurlock was going to dissect how companies operated and how they sold things almost seems like unwrapping Christmas presents before Christmas morning. Yet, somehow, he was able to find people who were willing to delve their secrets to how they get their customers to buy their products.
After watching interviews on Morgan Spurlock commenting on the film, he mentions that, “The reality is nothing is sacred anymore, every where you look, things are sponsored by something. There is barely anything without the brands supervising them.” This is so true, bringing it back to my previous blog about how directors cannot create something completely pure and with their complete and untouched vision. Spurlock even says, “What I hate is when products start dictating our story.” This happens every day, and I think that his documentary just hits the tip of this lack of sacredness present in our world, whether it is the films we watch or the soap we buy.
I believe that advertising really is as pervasive as he makes it seem. Companies do everything with a specific motive, and I may be a complete cynic in saying this, but I think that most of the time, the biggest and most important motive is to sell something.